We love meeting new people. We love connecting with them. We love building our online community to fight the water crisis. And we love learning how we can do it better — that’s where Gaspedal and this year’s Word of Mouth (WOM) Supergenius Conference come in.
We’re one of Gaspedal’s 12 case studies on using social media to build a business or organization — the only non-profit — and tomorrow, our very own Director of Digital Engagement, Paull Young, will tell how and why from the main stage. Listen to a quick interview below, where Paull explains how charity: water’s “supergenius” (key to success) is really our most dedicated fundraisers on mycharity: water:
And here’s Paull’s take on tomorrow’s conference: I’ve attended dozens of social media and word of mouth conferences over the past few years and I rarely get truly excited for them – Word of Mouth Super Genius is a rare one that bucks that trend. The sessions all focus on short, sharp ‘how to’ information, not the standard ‘social media bingo‘ highlights: ‘customer service is marketing’, ’social CRM’, ‘United Breaks Guitars’ etc that you’ll hear at each and every conference.
As if giving us the stage at the WOM conference wasn’t enough, Gaspedal is also heading up their own mycharity: water campaign to raise money for clean water projects. So far, they’ve raised more than $7,000, which can bring clean water to 350 people.
What’s the best way you’ve seen a non-profit build a word of mouth movement?
Give us some of your favorite ways non-profits use and connect their online communities. What has brought you closer to their cause? What rallies support and what builds credibility? Let us know who’s using word of mouth to creatively get their cause out there.