We did it. $3,000,000+ raised at charity: ball

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Monday night was unforgettable. We hosted our 7th annual charity: ball gala at the 69th Regiment Armory in NYC, and more than 1,800 of you joined us. Seth Meyers of Saturday Night Live hosted the evening and we raised over $3 million in one night. We want to say thank you to everyone who made it out to NYC and celebrated with us.

The Waterwalk.

The Waterwalk is a constant at every charity: ball — but this year we built it around a circle stage in the middle of the room. We asked guests to walk a fraction of the distance that people in developing countries walk to bring water home to their families. For every person who walked, W Hotels and TOMS each donated $250 to water projects in India. We raised $500,000 through the Waterwalk alone.

The Live Auction.

We’re not fans of long, stuffy sit-down galas, but instead, we treat the night like a huge celebration… a big party. We’re all about trying new things at charity: water so this year, we tried out a completely new concept during the live auction. Years ago, we abandoned the traditional model of selling vacation packages, expensive watches and handbags, and turned our Live Auction into a pure giving event. But there was one thing that still bugged us — the price tags remained high. The auction worked, and we always raised money, but it alienated a lot of our guests. So this year, we decided to turn the concept upside down, and start low. We started the auction by asking guests to join at a minimum of just $200. Then they had the opportunity to move up to levels of $500, $1000, $5000 and finally, $50,000. It worked. In 25 minutes, we had $800,000 in pledges from more than 200 people.

Here are some photos from the evening:

Photos by Adam Mason, Audrey Rudolf, Josh Wong/Guest of a Guest, Matthew Borowick, Nancy Borowick

See All Photos

A huge thank you.

We’d like to thank our incredible corporate partners and key supporters for making this night possible.

Special Thanks to the following people for making charity: ball possible.
4AM / AAA Flag and Banner / A-List / Alex Hurst / Aggreko / Andrew Bell / Ani Quinn / AVS / Barnard / Blue Media / BNW Rigging / Bridget Sheils / Cash Cash / Christian Haberkern / Chelsea Leyland / Cort / Cube Passes / Dana Tanamachi / Daniel Lara / David Terban / Dazian / Drape Kings / Dream Center / Duggal / Erica Eng / Eric Rodriguez / The Jane Doze / Justin Demetrician / Justin Lawes / Katie Barnard / Larry Lucente / LeapStarr / Mancel Lindsey / Matt Stevenson / May Kwok / MB Productions / Metro Catering / Milk Studios / Nat Wittstruck / No. 8 / The Park / PartyRental / Polite in Public / Post Imaging / ProVision / Rainbow Broadband / Robert Hodgin / Rob Schlissel / Shawn Moon / Spoke Visuals / Starbright Florals / Starlite / SteelDeck / Strategic Group / SuperTouch / TekServe / Tracee Hollman / Uber / Yelena Teplitskaya

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