campaign to watch: Teague hacks the flow of water.

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campaign: Teague Design’s Give Water
end date: Jan. 26, 2011
amount raised so far: $1,750
initial inspiration to start a campaign: water conservation

How do you convince your entire office to use less water? According to Teague’s interaction design team, you just have to let people know how much they use. Watch what they did and how they’re helping beyond building WiFi water meters:

We got the backstory on the idea from a Teague Senior Designer, Brian Mozingo:

First, can you explain what Teague does for those who don’t know?
Teague is one of the most established and respected design firms in the world; from 1926 through today, we’ve used the power of design to motivate engagement and provide clarity in organizations both large and small.

teague meter

So how did you hear about charity: water?
A special report on water in The Economist sparked the interest of Teague’s interaction design team. The team built a water metering system to understand our water usage relative to our neighbors around the globe. The presence of the system motivated us to conserve, and we wanted to share the virtual stockpile of conserved water with those in need. That’s when we found charity: water. The in-kind donations, transparency of operations, and the overall clarity (not to mention style) of charity: water’s message spoke to us loud and clear.

What does charity: water’s mission have to do with Teague’s mission?
We have a long history of giving back; traditionally we’ve donated our time and resources to the local charities we feel are able to address the needs and challenges of our community. charity: water seemed like a natural fit with a greater level of reach that inspired us to get involved.

design this day

What are you doing to get the word out about your campaign?
Designers are inherent storytellers; we documented our journey in the short film titled “The Flow of Water” [above] to help illustrate the problem, our solution, and ask for help. It’s been a great tool for us, recently featured on a slew of influential websites including Metropolis Magazine, Core77, GOOD and Fast Company. That type of public support has tremendous reach and we’re extremely grateful. We’re also really proud to be part of a supportive community that’s dedicated to real change.

We’re also kicking off an internal campaign next week with a few options for donating: a silent auction, raffle or payroll deduction. Maybe you can’t afford to give much, but you’re able to bake an amazing apple pie that could sell for for $100 at our auction, that’s just as good!

How does Teague see design affecting change in the world, beyond your fundraising campaign?
We’re very optimistic at Teague; we view every moment as an opportunity to build a new and better future. Our founder, Walter Dorwin Teague, suggested “to work toward a common end, a clearly envisioned ideal shared at the moment by all concerned.” I think as an industry we’re moving in that direction, and that we’re equally motivated to contribute to what we believe is a future worthwhile.

Any advice for other offices that want to start fundraising campaigns?
Start small. Educate yourself, and collaborate with a few equally passionate partners to build a strong point-of-view for a campaign. Then tell everyone, and make it fun.

work campaign button

Start a fundraising campaign to bring your office together. You’d be surprised how easy it is to get your workplace behind your mission to fund clean water projects.

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