Looking back at World Water Day 2012

On March 22, we celebrated World Water Day with one of our biggest asks ever — we asked everyone we knew (and didn’t know) to give up their next birthday, ask for donations instead of presents, and help give people clean water. So far, over 12,000 of you have pledged, and we’re just getting started. Why birthdays? It all started when founder Scott Harrison gave up his birthday five and a half years ago. Since then, thousands of people have done the same, helping millions of people get access to clean water. We believe birthdays can change the world, but don’t take it from us. Hear from the people who’ve done it in this video.

When World Water Day rolled around, more than 5,400 of you pledged to give up your next birthday for clean water. In the weeks that followed, that number has grown to more than 12,000!

charity: water staff, volunteers and supporters gathered in the office on World Water Day, and emailed, tweeted and called everyone we knew to get the word out. As a result, we saw #worldwaterday trend on Twitter across the USA. Many of you also donated to bring clean water to people in need. We’re so grateful to all of you who joined us and so passionately gave your support.

Check out our favorite photos of some friends we spotted celebrating World Water Day — with a unique charity: water spin!


ClearCorrect created this awesome Jerry can out of balloons to prepare for World Water Day.

Nautica store

Nautica launched an in-store campaign that encourages customers to round up their purchases and
donate the difference to charity: water. Nautica’s teams from San Diego (left) and NYC (right).

Zappos event

Zappos employees held a water themed event coordinated by Pua (Joy) Medeiros, Mercedes Mincks,
and Kristin Colbert. Find out more about the event here > (photos: Jia Tse)

Check out these other organizations that focused on the water crisis for WWD:

–Klout launched a new site, Klout for Good on World Water Day to encourage everyone to give up their birthdays.–Mr. Youth, an NYC based advertising agency, shared photos on Facebook with thought-provoking pledges on WWD.

Missed World Water Day? It’s not too late to pledge your birthday. Get started here ยป. If you have photos or stories from World Water Day, we’d love to hear from you! Leave us a comment below with a link!

They raised money for clean water by putting off their engagement. Previous Campaign to watch: Get them engaged! — Part I Blog Home a handpumped water point in Sekura Next One Day Without Shoes.