Brand Partnerships

We work closely with our Brand Partners to develop mutually-beneficial fundraising campaigns, co-branded merchandise, media, and experiences that have an incredible impact on the world.

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Running on cloud nine

Our friends at On are celebrating the launch of their new Cloudsurfer sneaker with an ambitious two-week running challenge on Strava — and you can lace up and join in. For every kilometer run, On will donate 10 liters of water, with a goal of unlocking over 100 MILLION liters of clean and safe water by April 2nd!

Get Moving

Interested in getting your brand involved?

Our most successful partnerships span a multi-year life cycle and involve a number of different tactics. Here are a handful of ways your brand can partner with charity: water.


Contribute to water projects, operations, or the tools that make our work possible.

  • Corporate gift
  • Percentage of sale
  • Round-up
  • Matching
  • Support pipeline
  • Support operations
  • Gifts in kind


Rally your employees and customers to fundraise and help spread the word.

  • Employee fundraising
  • Customer fundraising
  • Community outreach


Help shine a bigger spotlight on the water crisis and the impact of our work.

  • Media support and inventory
  • Gifted social media
  • Event integration

Official Brand Partners

As an official brand partner, you’ll have access to white glove account management services, reporting and proof for all water projects funded, and a full library of logos, photos, videos, and stories from the field.

More about Google

We received a $5 million Impact Award grant from in 2012 to develop and deploy a hand-pump sensor that would monitor and relay data on water flow. With nearly 1,000 in the field and more on deck, we're working together to advance transparency and sustainability in the water sector.

More about Caterpillar

Partnering since 2010, Caterpillar has joined us to support water projects in nine countries, sponsor a Waterwalk at charity: ball, generously support our operations, and fund our first virtual reality film.

More about Aveda

We've partnered with Aveda to bring clean water to people in India, Nepal, Madagascar and Ethiopia. In 2022, 100% sales from Earth Day through funded clean water projects. And with salons, experience centers, and institutes around the world fundraising to make an even bigger impact, this partnership is bringing clean water to over 107,000 people.

More about Smile Generation

Since 2009, Smile Generation has supported water projects in four countries, aided Haiti after the earthquake, helped us fund a drilling rig, inspired doctors and patients to build more than 100 wells in 2013 and gave clean water, hope, and time back to over 20,000 people in Ethiopia in 2019.

More about IBM/Weather Channel

In 2019 The Weather Channel launched their Forecast: Change initiative, with a goal of educating and mobilizing people on the issue of global climate change. In 2019 and 2020, Forecast: Change is focused on how climate change is exacerbating water scarcity and access to clean water around the world. They partnered with us to provide 100M liters of clean water to people from countries like Niger & Cambodia.

More about Red Nose Day

Starting in 2015, charity: water was one of twelve domestic and international charities to partner with Comic Relief for Red Nose Day's launch in the United states, bringing clean and safe drinking water to children and communities in Rwanda.

More about Humble Bundle

The Humble Bundle community has sponsored projects in 11 countries, serving 287,000 people since they first joined us as a partner in 2012. They've supported charity: water through dozens of bundles, three across-site features, and rallied their community to bring clean water to Nepal following the 2015 earthquake.

More about KGM

Partnering with us since 2013, Keurig Green Mountain has sponsored new water projects and invested in Pipeline to keep water flowing. They've inspired campaigners with a generous match to double their impact in Ethiopia and spread the word about the water crisis in Rwanda through the #BrewViewGive Campaign.

More about Domino's

Domino's became an official brand partner in 2021 and committed to not only bringing clean water to an estimated 4,200 people but also to sponsoring pizza parties for charity: water staff and supporters.

More about Dupont

In 2020, DuPont became an official brand partner (and our first-ever in the water sector) through their support of our COVID relief fund. Their generosity has helped us keep water flowing while preventing the spread of the virus and protecting the communities we serve.

More about Atlas Copco

Atlas Copco has supported our mission by giving from their Water for All fund and matched employee giving program. Since 2010, they've sponsored projects in Burkina Faso, Kenya, Tanzania, Pakistan, India, Nepal, Bangladesh, Mozambique, Cambodia, Ethiopia, Malawi, and Mali.

More about Corkcicle

Corkcicle has partnered with charity: water since 2018 to help bring clean water to people in need, and has created beautiful co-branded merchandise to help spread the word about our mission.

More about Minecraft

To celebrate the launch of their latest update, Minecraft unlocked a $100,000 donation after downloads of their new Traveling Trader map crossed the 100,000 mark. Their generosity will help bring clean water to over 3,000 people in need!

More about Skin by Lovely

In honor of Earth Week, Skin by Lovely generously donated 100% of proceeds from all three of their locations on 4/25 to bring clean and safe drinking water to communities in Malawi.

More about WSB

WSB believes that not only does every person deserve access to financial education, but they deserve access to clean water. After funding 5 water projects through their successful Convention for a Cause event in 2020, World System Builder took it one step further and became our largest corporate referrer of Spring memberships in the history of the organization!

More about Joy Inc.

Partnering with charity: water since 2020, JOY Inc is a company that believes in WHY we’re doing Life & business and their why is JOY! Joy is a deep and constant sense that comes through doing life & business with love, purpose, responsibility and accomplishment and they take great JOY in giving the gift of clean water to people in need around the world!

More about Ettitude

After funding 2 water projects in Nepal in early 2021, Ettitude realized they wanted to have even more of an impact. Not only do their CleanBamboo sheets save over 8,000 gallons of water per set, but now they also help provide clean water access to those in need! Moving forward, 1% of all of Ettitude's bedding products will be donated to charity: water to help change lives around the world.

More about MUNCH

MUNCH is a revolutionary cryptocurrency project that allows investors to divert and distribute part of their investment to community-selected causes that need it. In 2021, MUNCH became the first altcoin to reach official brand partner status by donating over $100,000 to fund water projects around the world.

More about adidas

In 2019, adidas became an official brand partner and funded 6 water projects across Ethiopia and Kenya in honor of athletes from both countries.

More about Madewell

As part of their Do Well initiative, Madewell donates 50% of the sales of exclusive products to charity: water. Since announcing our partnership in 2018 they've funded multiple water projects and helped bring clean water to 641 people (and counting).

More about Gundry MD

Gundry MD, a supplement and skincare company founded by cardiologist Dr. Steven Gundry, has partnered with charity: water since 2016 to bring clean and safe drinking water to communities in Ethiopia.

More about WaterBabies

WaterBabies® believes in a world where everyone has access to clean water and they've partnered with charity: water with a goal of funding 250 water projects to bring clean and safe drinking water to families in need around the world.

More about Mindful In May

Mindful in May, the online global mindfulness campaign that teaches thousands of people to meditate each year, has supported charity: water since 2012. Together with their community, they've raised over $1 million which has helped to bring clean water to more than 31,000 people around the world.

More about Thrive Market

Thrive Market encouraged their supporters to donate their savings at checkout and raised $50K in the month of March to fund 5 water projects. But they didn’t stop there. By giving through our partner, Red Nose Day, Thrive was able to match the donation and double their impact!

More about Lokai

Lokai has helped us to stay humble, stay hopeful, and bring clean drinking water to over 20,000 people in Ethiopia. Lokai donates $1 to charity: water for each Water Lokai sold, and has connected their community to the change clean water makes through innovative storytelling like charity: water's VR film and launching a 2.5-hour Facebook Messenger experience named Walk with Yeshi.

More about Do Amore

Through our partnership with Do Amore, every ring brings clean and safe drinking water to one person. Using a unique code on their website, Do Amore connects every customer to the exact water project they helped support and the powerful change made possible by providing someone access to clean water.

More about On

Our friends at On celebrated the launch of their new Cloudsurfer sneaker with an ambitious two-week running challenge on Strava -- with a goal of unlocking over 100 liters of clean water.

Current Corporate Sponsors

We arm our Corporate Sponsors with customizable creative assets, so their marketing can help spread the charity: water story and bring clean water to people in need.