Since Aveda's partnership began with Charity Water in 2018, we have raised over $5.7M: Enough to impact over 131K people in India, Nepal, Madagascar, and Ethiopia. Each year, that number continues to grow. Every cent raised and donated to charity: water during our campaign goes directly to clean water projects. Clean water changes everything: The lives of individuals, their communities and, in turn, the world. Just $40 can bring clean water to 1 individual for life.