WE'RE OPTI-MISTIC. We’re here to help make wearing readers a fun, fashionable and fearless experience. And with every purchase, we help provide clean water to those in need. Because, one in ten people – twice the US population – live without clean water, which is the leading cause of preventable blindness worldwide. We truly believe the future can be bigger, bolder, and brighter than ever before.
est. people served
100% of your donation goes to clean water.
Private donors cover our operating cost so that 100% of all public donations can go directly to water project costs.
charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. Watch our film, The Spring, to learn more about our story.