WE'RE OPTI-MISTIC. We’re here to help make wearing readers a fun, fashionable and fearless experience. And with every purchase, we help provide clean water to those in need. Because, one in ten people – twice the US population – live without clean water, which is the leading cause of preventable blindness worldwide.
We truly believe the future can be bigger, bolder, and brighter than ever before.
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About charity: water
charity: water is a nonprofit organization bringing clean and safe water to people around the world. We work with local partners to implement sustainable, community-owned water projects and prove each one with photos and GPS coordinates.
A private group of philanthropists cover our operating costs so that 100% of all public donations can directly fund clean water projects.